So What’s on the marketing agenda for March 2014? Here are some of the bigger holidays and month-long events.
- 1-Mar St. David’s Day: is the feast day of Saint David, the patron saint of Wales, and falls on 1 March each year. St David’s Day is not a public holiday in the United States. However, some community groups, schools, and businesses may have a special program for the day, particularly those of Welsh origin.
- 3-Mar Read Across America Day:An observance in the United States held on the school day closest to March 2, the birthday of Dr. Seuss, promoting reading, particularly for children and young adults.
- 4-Mar Shrove Tuesday/Mardi Gras/Fat Tuesday: AKA Shrove Tuesday, the last day before the long fast for Lent in many Christian churches, a time to celebrate life. Mardi Gras features large festivals and celebrations across the United States.
- 5-Mar Lent Begins: Ash Wednesday marks the beginning of Lenten discipline for observant Christians. A time of fasting and prayer in preparation for receiving or reaffirming baptism at Easter. For some Christians, Lent is a time to reflect on one’s life choices and mortality, and life directions.
- 8-Mar Organize Your Home Office Day: A day to focus on cleaning and organizing the home office, whether it’s a dedicated full-time work area or simply a place to organize the bills.
- 9-Mar Daylight Savings Time Starts: It’s time for the biological roller coaster ride known as Daylight Savings Time: Spring forward one hour!
- 9-Mar Check Your Batteries Day: A day to check your carbon monoxide and smoke detector batteries. Not just for the essentials, also a day to check remote controls, toys, clocks and other electrical items. A time to stock up on batteries.
- 13-Mar Open an Umbrella Indoors Day: A day to tempt fate and observe the consequences. Open an umbrella indoors and record any bad luck that happens in the following hours, days, weeks.
- 16-Mar National Quilting Day: A day to celebrate everything quilting. Shop owners and quilting groups hold special events to celebrate quilts and quilt makers.
- 16-Mar Lips Appreciation Day: A day to pay attention to and pamper lips, whether they belong to you or someone you love.
- 17-Mar St. Patrick’s Day: A popular holiday to remember one of Ireland’s patron saints, St Patrick. Celebrations concentrate on Irish themed parties, alcoholic drinks and food. Green is a common theme, including items of clothing, in addition to food and drink dyed green. Irish clubs and pubs often hold special events or promotions. Large street parades are held to mark St Patrick’s Day in major US cities.
- 17-Mar The Birthday of Benito Juárez: Benito Juarez’ Birthday is celebrated as a national holiday in Mexico. Benito was one of the most respected leaders of Mexico, a liberalist and a reformist. His birthday is celebrated for his contribution towards establishing the base for modern Mexico.
- 20-Mar March equinox/First Day of Spring: The first day of Spring. A time to celebrate new beginnings.
- 26-Mar Make Up Your Own Holiday Day: It’s true. There’s a day where you can make up any holiday you want. Many creative ways to take advantage of this one.
- 29-Mar National Mom & Pop Business: This is an excellent time to encourage customers to support small businesses.
- 31-Mar Opening Day Baseball: Traditional opening day for MLB
Month Long Marketing Events
- Save Your Vision Month: A time to promote eye health and the importance of regular exams.
- National Umbrella Month: A whole month dedicated to this 4000 year old invention that keeps us dry and decorates our cocktail glasses
- National Peanut Month: National Peanut Month first began as National Peanut Week in 1941. Apparently, one week wasn’t enough: it was expanded to a month-long celebration in 1974. A time to promote the health benefits and good taste of peanut butter.
- National Nutrition Month: A nutrition education and information campaign created by the Academy of Nutrition and Dietetics. Focuses on the importance of making informed food choices and developing sound eating and physical activity habits. This year, the focus is on combine taste and nutrition, as people are more likely to choose flavor over health.
- National Frozen Food Month: This month, it’s a time to celebrate and promote all things frozen.
- National Craft Month: An opportunity for retailers to host in-store events, hold contests, and special promotions related to crafting.
- National Caffeine Awareness Month: Caffeine is what keeps the country running, but too much caffeine can be a bad thing. Caffeine Awareness Month promotes the reduction of caffeine consumption.
- March Madness – NCAA Basketball: The NCAA Men’s Division I Basketball Championship, a single-elimination tournament played each spring in the United States, to determine the national championship of the major college basketball teams. A time of frenzy among basketball fans.
Weigh In: What events do you promote in March?