Prestwick Chase at Saratoga is the premiere senior living community in Saratoga Springs and the Capital Region, New York. Tailored towards +55 active independent seniors, Prestwick Chase wanted to promote their web presence, with an emphasis on the exciting happenings in the Capital Region.
Here are some of the things we did to improve Prestwick Chase’s web presence:
- Search Engine Optimization: We updated their website to include important geographic and industry based keywords in their meta tags, headings, and page content, to improve search engine performance.
- Social Media Updates: We updated their Google+ listing to include accurate, up-to-date information. In addition, we updated their Facebook and Twitter accounts, and merged them into one interface for easy simultaneous postings across multiple social networks.
- Regional Events Resource: We created a Capital Region Events category, that lets 55+ active seniors know what’s going on in the area at all times.
- Interactive Calendar: We created an interactive events calendar for Prestwick Chase activities, with the ability to export to iCal and Google Calendar formats.
- Newsletter: We created a system for Prestwick Chase to post regular email newsletters, to engage leads through an unexplored channel
- Web Marketing Training: We recently trained core staff to commence regular blogging, target at a specific demographic and keyword segment.