How Page Load Time Affects Sales

Aside from search engine optimization and marketing efforts, page load speed has a major impact on your sales. Exactly how many customers will you lose as the seconds drag on?

  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load.
  • A 1 second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.

Check out this graphic from KISSmetrics:

How loading time affects sales

What is the Ideal Page Load Speed

To maintain customer engagement and prevent a negative impact on your search engine ranking, try to keep your page load speed to 3 seconds or under.

Does Page Load Speed Affect Search Engine Ranking?

Back in April 2010, Google began factoring in page speed to its algorithms. Here’s a graphic how page speed affects search engine ranking (from Quicksprout):

How page load speed affects search engine ranking