According to the National Retail Federation (NRF), consumers spent nearly $20 billion in 2014 on flowers, cards, jewelry, and more, that comes to $163 per shopper.
Help your audience find a way to say thanks to their mothers using your products or services. Here are some small business marketing strategies for Mother’s Day:
If you have products or services suitable for gift giving, publish a quick buying guide so your audience can make a quick decision. Feature your best selling, or most relevant products for the occasion. Gift cards are great to promote.
If your business doesn’t have a suitable offering, consider making a guide anyway. Use your particular expertise in your industry to offer insight. Serving your audience is a long-term investment to keep interest in your business.
Offer special gift packages for Mother’s Day. Feature relevant products at a discount for a limited time. Consider offering free gift wrapping services for maximum convenience.
You can also cater directly to mothers, offer discounted items or a chance to enter a raffle for free products.
Let your audience know about your promotions in advance via blog, newsletter, and social media. Create Mother’s Day themed promotional graphics on your website and at your physical location. Time your promotions at least two weeks before Mother’s Day.
Check out these interesting statistics on shopping trends for Mother’s Day: http://www.clickz.com/clickz/column/2402586/the-mother-of-all-holidays-strategies-for-mothers-day-search-ad-success