Memorial Day is a federal holiday in the United States commemorating those who died serving the armed forces. As the unofficial start of summer, Memorial Day weekend is a popular time for recreation. As such, your business may have some marketing opportunities.
Memorial Day is about honoring those who sacrificed their lives in the name of freedom. Take time to show your appreciation through a heartfelt blog post, or a simple sharing of thoughts on social media. Take it a step further to offer support or services to the armed forces community. You can offer products or services related to your business to veterans, or you can donate to various not-for-profits that service veterans.
Will your community be throwing a parade or other activity? Integrate your marketing efforts with your local business association.
Patriotic themed promotions are standard fair for Memorial Day. What you choose to promote is another matter. In general, you can offer a discount to those in the armed services. Another option is to promote products or services related to summer, BBQ season, traveling on the road, outdoor activities, etc… Consider extending your promotion to the entire Memorial Day weekend.
Whatever your promotional ideas, let your audience know via blog, newsletter, and social media a week or two weeks in advance.